Interview

Nail Your Next Press Or Radio Interview 3 Tips

Press is a key part of growing and getting attention paid to your music and, when it comes knocking, dealing with that press appropriately can make or break whether an interview will help or hurt your career as an artist. We look at three tips for making sure you crush your next interview.

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Guest post by Suzanne Paulinski on the TuneCore Blog

[Editors Note: This article was written by Suzanne Paulinksi, an artist consultant with over 10 years in the music industry and owner of The Rock/Star Advocate.]
[Editors Note: This article was written by Suzanne Paulinksi, an artist consultant with over 10 years in the music industry and owner of The Rock/Star Advocate.]

All musicians understand that press is crucial for growing their fanbase and getting attention to their music. Not all musicians, however, know how to create the greatest impact with an interview.

An interview is more than simply answering questions. The information potential fans find in an interview can be incredibly insightful, allowing them to connect more deeply with the you than if they simply read a review of your music.

An interview is a way to show people who you are, what you stand for, and what you’re currently promoting. In order to properly execute this interaction and leverage the exposure that comes with it, below are three things every artist should keep in mind when preparing for an interview (whether in print, over the phone, or on video).

1. Remember It’s About More Than Your Music

Let’s say you’ve just finished a song and you’re ready to release it to the world. It’s completely understandable that that would be all you’d want to talk about. However, keep in mind most of the readers/listeners have never heard of you before and therefore have no reason to care about your latest release.

An interview allows them to dig a little deeper – learn the story behind the music, behind the performer. They want to get to know you. Make sure you have a few relevant antidotes handy to share during the interview that will resonate with the outlet’s audience.

Not sure what stories to tell? How about what inspired you to write your latest song, or the thing that keeps you going despite all the hardships in this industry? What about the memory of your first concert, or the moment you knew you’d want to write music for the rest of your life? You could even share who in your family/circle of friends are your biggest supporters and what they mean to you (every reader loves a good “This is Us” moment).

Being relatable is what attracts new fans who will then be interested in downloading or streaming your music once they’ve connected with you.

2. Get to Know the Interviewer

It’s not difficult to spend a few minutes researching the person who will be interviewing you. Find out who else they’ve interviewed, what their interests are, who they follow online that you’re a fan of as well.

This will do two important things for you: (1) it will enable you to speak more freely as you won’t feel you’re opening up to a complete stranger and (2) taking time to respect and acknowledge the person who is sitting down to speak with you illustrates to them you’re a professional and appreciate the work they are putting in to help you spread your message.

3. Work Within the Medium

It’s important to consider ahead of time who you will be reaching with this interview. For instance, if this interview is being broadcast over YouTube, you’ll want to consider what you’re wearing and where you want to make eye contact during the discussion; you’ll want to focus on how you’re physically presenting yourself. Could you be wearing your band’s merch or a t-shirt that supports a cause you care about? Will you be bringing a copy of your album to show on camera?

On the other hand, if the interview is over email and will later be in print, make sure your answers are clear and concise, as readers will not hear your tone of voice and have a much shorter attention span when scrolling through on their phones. If the interview is for a podcast, realize that people won’t be able to see you wearing your latest t-shirt or see your album’s artwork, so you’ll want to make sure you take a moment to verbalize where to find you online and where to purchase your music (for obscure names, spelling out your social handles and/or website help).

No matter what, always lead with a confident attitude and don’t be afraid to practice a few times with a bandmate or friend beforehand.

Exposure via interviews can be a very powerful thing. Don’t miss out on making the most of your next opportunity by taking some time to think through your strategy. Get clear on what you’d like to see come from your next interview and then do everything in your power to ensure that happens.

What message are YOU looking to share with your audience? Tell us in the comments below!

Source: HypeBot

Interview with Hemming on ‘Sail Across The Sun’ Tour

Posted on Feb 20, 2015 in Festivals , Music cruises , Three-minute interviews

By Ken Paulson

Hemming may well have been the youngest artist on the Sail Across the Sun cruise (other than the School of Rock students), but won over audiences in her shows in the ship’s atrium.

Hemming

Hemming is the alter ego of Candice Martello, a singer-songwriter based in Philadelphia. Her appearance on Make or Break: The Linda Perry Projectgave her solo career a jump start, and a debut album is in the works. She citesCat Power and M. Ward among her influences.

We spoke with her just before the cruise ship left Miami.

Her thoughts on her music and emerging career:

listen to ‘hemming’ on audioBoom

Source: sun209

Strange Condition

On Friday, Feb. 13, WorkPlay will host American singer-songwriter Pete Yorn . His current tour, entitled “You and Me Acoustic,” features a solo acoustic version of Yorn’s signature sound, offering fans a chance to hear rare cuts — some even by request, thanks to Yorn’s unusual way of selecting songs.

Weld had a chance to sit down with Yorn and talk to him about his beginnings, his collaboration with Scarlett Johansson, the You and Me Acoustic tour and his highly anticipated next album.

Weld: So, you started playing music in high school?

Pete Yorn: Yeah. The first time I played live in front of anyone was at a talent show at my high school in Montville, New Jersey. I was the drummer. I sang from behind the drums, but we didn’t place. [Laughs] That’s a fun memory. Thanks for bringing that up.

Weld: What made you switch to guitar?

PY: Natural progression, I think. I started playing drums when I was about 9. My older brother taught me. He’s a really good drummer. At some point there was just a natural pull to start writing songs, and I figured guitar might be a better place to start. We had this old guitar sitting around our basement — I think it was a leftover from when my mom played in the ‘60s. It only had two strings. So, I kind of figured out how to play bass lines on it.

I remember, around the summer when I was about 12 or 13, I was away at summer camp up in the Catskills, and there were all these English counselors. They were really influenced by bands like the Smiths and Britpop stuff. Some of them played these Smiths songs and I was like, “Wow! That’s really cool!” They showed me some chords, and I don’t know, I just kind of took to it.

Weld: Did you grow up in a musical household?

PY: Before I was born, my mom did piano lessons for some of the kids in the neighborhood. She did try to give me lessons once when I was like 5, but I was too hyper and had no interest in sitting there and trying to learn the theory and all that. My parents were never like “Hey, you gotta play instruments.” So we just kind of passed things around. My middle brother was a great drummer and my parents were very tolerant of loud noises coming from our basement. They would just let my brothers bash away all day and night. They’d let their friends come over with these big Marshall amps all the time, playing Judas Priest covers and Iron Maiden covers. I would sit down there and watch them, no ear protection or anything. [Laughs] I think that’s what really got it going for me.

Weld: You have a huge body of work. Have you always been such a prolific writer?

PY: When I first started writing, I did write a lot. I remember writing a couple of songs a day for a while. I never really thought about it. I wasn’t like, “Oh, I gotta write a song today.” It was never a work ethic thing. These songs were just popping out of me, some better than others. I go in spurts. Sometimes I go through periods where I don’t really write at all. I’ll record little ideas into my phone, but I won’t really work at them. I’ve got hundreds of ideas on my phone, and a lot of songs come out of that. If an idea comes, I’ll stop what I’m doing, go off into another room, get it down and check it out later.

Weld: Back and Fourth, Break Up and your self-titled came out within 15 months of one another. Was that one of those “on” spurts?

PY: [Laughs] Yeah, during that time period I was writing a lot and I just wanted to get it all down. A lot of it has a really different flavor. I just had to get it all out, and that’s what I did.

Weld: Break Up is a really poignant album of duets with Scarlett Johansson. How did that partnership come about?

PY: I met her when she was really little. My brother was managing her, and my other brother was her lawyer. So, after I put out my first record, I met her at a club one night. She was like, “Hey! You’re Pete, right?” She was really young; I don’t even know what she was doing in the club. [Laughs] She must’ve been like 14, I don’t know, but she was super nice. So I always knew her as she was growing up. Then when I had this idea to make a record of duets, I thought she was perfect for it. So I hit her up and she was down for it.

Weld: A lot of people don’t realize that she has a wonderful voice. I know that I had no clue until she did Anywhere I Lay My Head, that album of Tom Waits covers.

PY: Oh yeah, she’s amazing! She’s a superstar, and she’s as cool as everyone says she is. I’m really proud of that record and am psyched that people keep discovering it.

Weld: So Pete Yorn came out in 2010. Since then, you’ve been touring solo and with your full-band side project The Olms. Should we be looking forward to a new album soon?

PY: I’ve recorded about 40 new solo songs and am just in the process of picking songs for the next record, which should be out this year. There’s more coming!

Weld: Are you planning on playing some of that new material at the show Feb. 13?

PY: I’d like to think so, but the only rule for this tour is that there is no setlist, so I can’t really tell you where the show is gonna go. I play this game; I’ve got a songbook. It’s this little black songbook filled with hundreds of songs that I play on acoustic. Each page is numbered and each line is numbered. So I play this game where I pick a number one through 10, then a number one through 22. So, say, six-fifteen. That would be page six, line 15, and whatever song is on that line, I gotta play.

So, sometimes one will come up, and I’ll be like “Oh, that’s a cool song! I feel like playing that!” and then other songs I’ll think, “I don’t feel like playing that right now.” But I gotta play it, because that’s that the number that came up. I always find that if I just start playing it, and I keep an open head about it, usually I end up surprising myself and really getting into it. Sometimes songs will take on completely new meanings for whatever I’m kind of thinking about in my life now. That’s one of my favorite things about music. Yes, there’s an element that certain songs will always take you back to a time and a place, which is really cool. But there’s this other thing where you grow with the songs and they can tell you something about, you know, your life now.

Tickets are still available for You and Me Acoustic — An Evening with Pete Yorn on Friday, Feb. 13 at WorkPlay. Tickets are $30 in advance. Doors open at 8 p.m.

Source: Weldbham